“We’ve seen many air quality projects rejected — not because of money, but because of a lack of understanding of what needs to be done and how to do it,” said Vitalii Matiunin. “There’s a huge difference between what people want to breathe and what their systems actually deliver. The real challenge isn’t the technology itself — it’s the knowledge gap across the industry and the lack of confidence that solutions will work. Our role at Airvoice is to guide clients through this process, turning air quality data into action.”
“Air quality must move from being invisible to visible,” Vitalii added. “Once people can see and understand the air they breathe, they’ll start demanding better quality — just as they do with water. That shift in perception is key to making good air a standard, not a luxury.”